MULTITV · MODEL LAB
Arm recommendation tester
Model online
INPUT PROFILE
User and session signals
Load sample
Cohort
Language
Hindi
English
Tamil
Telugu
Bengali
Marathi
Platform
Android
iOS
Web
Geo tier
tier_1
tier_2
tier_3
Signup source
organic
meta
youtube
whatsapp
referral
partner
Campaign
Account age (days)
Watch minutes
Episodes started
Episodes completed
Shows watched
Sessions observed
Minutes to first gate
Current plan
optional · comparison only
Deep-link pin
No
Yes
Holdout
No
Yes
Run prediction
→
CONFIGURATION CATALOG
All defined cohort arms